he Private Group is a private equity and business development company specialising in luxury brands. The Private Group will always share the risk whether you are growing your company, seeking development funding or advice or looking for growth capital. The Private Group does this by assessing the competitive advantage of a luxury brand, providing an independent assessment of strategic and commercial focus and will help create a sound business plan for expansion. The Private Group skills set includes creative and original marketing and PR plans as well as a robust financial and commercial focus. The Private Group understands global markets. We will advise, implement and sometimes fund the global expansion of a luxury brand/business into new global territories. The Private Group respects the fact that, in nearly all cases, the founders and owners of businesses understand their companies better than anyone else. With this in mind we listen and take the time to understand the history of the business before we will attempt to assist with planning the future.